TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via cable. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and s